About Us
1TADA was founded in 2023 with a single conviction: test drives, as an industry standard, are broken. Brands invest significantly in vehicle development, design, and marketing — then hand the most critical touchpoint (the moment a customer sits in the car) to an unstructured, uninstructed experience that communicates nothing about what makes the vehicle exceptional. We built 1TADA to fix that.
1TADA was founded in 2023 with a single conviction: test drives, as an industry standard, are broken. Brands invest significantly in vehicle development, design, and marketing — then hand the most critical touchpoint (the moment a customer sits in the car) to an unstructured, uninstructed experience that communicates nothing about what makes the vehicle exceptional. We built 1TADA to fix that.
WHAT WE DO
We design and execute professional driving experience programs for automotive brands across Southeast Asia. Our work spans test drive programs, media trips, performance driving events, dealer training, and brand activations — all built on a foundation of certified instruction, precision program design, and safety-first operations.
We design and execute professional driving experience programs for automotive brands across Southeast Asia. Our work spans test drive programs, media trips, performance driving events, dealer training, and brand activations — all built on a foundation of certified instruction, precision program design, and safety-first operations.
FOUNDED
FOUNDED
PROJECTS
PROJECTS
BRANDS
BRANDS
INSTRUCTOR HOURS
INSTRUCTOR HOURS
SAFETY INCIDENTS
SAFETY INCIDENTS
HEADQUARTERED
In Ho Chi Minh City, Vietnam
Active in Vietnam, Thailand, and Malaysia.
Expanding across Southeast Asia.
