SEA'S DRIVING AGENCY

About Us

1TADA was founded in 2023 with a single conviction: test drives, as an industry standard, are broken. Brands invest significantly in vehicle development, design, and marketing — then hand the most critical touchpoint (the moment a customer sits in the car) to an unstructured, uninstructed experience that communicates nothing about what makes the vehicle exceptional. We built 1TADA to fix that.


1TADA was founded in 2023 with a single conviction: test drives, as an industry standard, are broken. Brands invest significantly in vehicle development, design, and marketing — then hand the most critical touchpoint (the moment a customer sits in the car) to an unstructured, uninstructed experience that communicates nothing about what makes the vehicle exceptional. We built 1TADA to fix that.

WHAT WE DO

We design and execute professional driving experience programs for automotive brands across Southeast Asia. Our work spans test drive programs, media trips, performance driving events, dealer training, and brand activations — all built on a foundation of certified instruction, precision program design, and safety-first operations.

We design and execute professional driving experience programs for automotive brands across Southeast Asia. Our work spans test drive programs, media trips, performance driving events, dealer training, and brand activations — all built on a foundation of certified instruction, precision program design, and safety-first operations.

2000

FOUNDED

FOUNDED

100+

PROJECTS

PROJECTS

10+

BRANDS

BRANDS

7950+

INSTRUCTOR HOURS

INSTRUCTOR HOURS

90%

SAFETY COMMITMENT

HEADQUARTERED

In Ho Chi Minh City, Vietnam

Active in Vietnam, Thailand, and Malaysia.

Expanding across Southeast Asia.

INSTRUCTOR

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International Standard Instructors. Regional-Scale Capability.

Our instructors are not event staff. They are certified professionals trained to international standards. Key certifications held across the 1TADA team include:

BMW Driving Academy - Germany

Asia Advanced Driving Academy (AADA)

MotorSports Association of Malaysia (MAM)

Mid-Ohio Schools High Performance Course - USA

Nürburgring Formula Racing - Germany

California Superbike School: Sepang Malaysia

Combined, the team has accumulated over 8,000 instructor hours — delivering programmes for brands across the full automotive spectrum, from ultra-luxury to mass-market electric vehicles.

Trusted by Leading Automotive Brands

Wearenotjustaneventagency.
Wearenotjustaneventagency.
Wearenotjustalogisticsprovider.
Wearenotjustalogisticsprovider.
WeareSoutheastAsia'sdrivingexperiencepartner—forbrandsthatunderstandtheexperienceistheproduct.
WeareSoutheastAsia'sdrivingexperiencepartner—forbrandsthatunderstandtheexperienceistheproduct.